Bettina Kirchner is COO of GTV – Gesellschaft für Technische Visualistik mbH, a research-oriented software company dedicated to transforming complex data and intricate systems into accessible, intuitive, and visually compelling insights. She studied Media and Computer Science at TU Dresden, where Technische Visualistik was founded, and built her expertise as a developer and concept designer for interactive data visualizations before stepping into her current leadership role.

Over more than a decade, she has helped clients across automotive, mechanical engineering, pharma, and cultural institutions navigate complex data structures through the power of visualization. Alongside this, she is dedicated to the people at Technische Visualistik, nurturing individual growth and shaping the culture and processes that allow the team to thrive.

Bettina’s core belief: raw data alone does not create understanding. She and her team specialize in making meaning visible, turning intricate processes and datasets into intuitive interfaces that empower decision-makers and knowledge workers across industries.

In her talk, Bettina will show how organizations can use the power of visualization to navigate complexity — and turn information overload into genuine clarity.