María Ángeles López Travaglini

María Ángeles López Travaglini is a Customer Experience and business transformation professional with more than 10 years of experience shaping Customer Experience and Employee Experience strategies, building CX functions, and driving customer-centric transformation across Latin America.

She holds an MBA from EUNCET – Universitat Politècnica de Catalunya in Barcelona, is an Executive Coach certified by The George Washington University, and has specialized training in Digital Transformation, Customer Experience, Service Excellence, and Luxury Experience. Her multidisciplinary background enables her to approach customer experience from both a strategic business and human perspective.

As a strategic consultant, María Ángeles has advised more than 15 organizations across multiple industries throughout Latin America. She is also Program Director and Professor of the Customer Experience Specialization at ADEN International Business School, where she shares her expertise with professionals developing their careers in customer experience.

She is the Founder & CEO of Luxé International Customer Experience, Argentina's pioneering boutique CX consultancy. Through Luxé, she leads projects across Customer Experience, Employee Experience, Luxury Experience Design, Service Excellence, and Luxury Wine Tourism, partnering with organizations in the corporate and hospitality sectors to elevate service standards and strengthen customer value.

Her work has supported more than 25 brands across eight countries and seven industries, while her training programs have helped more than 500 professionals develop the capabilities to transform everyday interactions into memorable customer experiences. Her international experience across the United States, Latin America, and Spain, together with her specialization in Luxury Experience Management, gives her a distinctive perspective on designing experiences that create loyalty, differentiation, and business value.

A recipient of the JCI TOYP Argentina 2024 award, María Ángeles is an international trainer, speaker, and consultant focused on Customer Experience, Luxury Experience, Hospitality, and Service Excellence.

At DSC Next, she brings a strategic perspective on the human side of business transformation, sharing practical approaches to building customer-centric cultures, elevating service excellence, and turning exceptional experiences into a meaningful competitive advantage.