Vasu is a Lead Software Engineer at Amazon Ads and a University of Florida alumnus with over 10 years of experience building large-scale distributed systems, AI-driven applications, and advertising technology infrastructure. He architects ad serving systems that process millions of requests across Prime Video, live sports, and digital out-of-home platforms—infrastructure that is responsible for powering Amazon Ads Publisher Tech’s $8B+ revenue business. His work includes implementing IAB specifications and developing revenue-critical capabilities such as programmatic guaranteed deals, share of voice, and real-time bidding. His passion for innovation extends across AI, computer vision, and agentic systems. He has built computer vision tools for content classification at Prime Video, developed MCP servers for workflow automation, and created Pause Ads—a hackathon concept that evolved into a live product serving millions of users. During his time at the University of Florida, he developed CPR.VR, a healthcare VR application designed to teach CPR techniques. Vasu leads and mentors engineers in Amazon Ads, actively contributes to IAB Tech Lab working groups that shape industry standards, and regularly writes about distributed systems, ad tech, AI, and software architecture. He is committed to sharing knowledge and empowering engineers to build systems that scale