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CEO & Founder LATAM

Prof. María Ángeles López Travaglini

Holds an MBA from EUNCET – Universitat Politècnica de Catalunya (Barcelona, Spain), is an Executive Coach certified by The George Washington University, and earned a Bachelor ‘s Degree in Institutional Relations. She also holds a diploma in Protocol, Ceremonial, and Event Management from the Universidad del Aconcagua. She is specialized in Digital Transformation (The George Washington University), certified in Customer Exper ience and Service Excellence (Flor ida Global University), and certified in Luxury Exper ience (Dubai Consulting University). Former Di rector of Customer Exper ience for leading organizations across Latin Amer ica, she br ings more than 10 years of exper ience leading Customer Exper ience and Employee Exper ience strategies, building and managing CX functions, and dr iving customer-centr ic transformation. As a strategic consultant, she has advised more than 15 organizations across multiple industr ies throughout Latin Amer ica. She is also the Program Di rector and Professor of the Customer Exper ience Specialization at ADEN International Business School. As Founder & CEO of Luxé International Customer Exper ience, Argentina’s pioneer ing boutique CX consultancy, she leads projects in Customer Exper ience, Employee Exper ience, Luxury Exper ience Design, Service Excellence, and Luxury Wine Tour ism. She partners with organizations in the corporate and hospitality sectors to elevate service standards, increase perceived customer value, and design WOW exper iences that dr ive loyalty, differentiation, and profitability across more than eight countr ies and seven industr ies. Her work has supported more than 25 brands and helped train over 500 professionals in transforming everyday interactions into memorable customer exper iences. She br ings international exper ience across the United States, Latin Amer ica, and Spain, with a strong specialization in Luxury Exper ience Management. Recipient of the JCI TOYP Argentina 2024 award, she is an International Trainer , Speaker , and Consultant specializing in Customer Exper ience, Luxury Exper ience, Hospitality, and Service Excellence, shar ing practical frameworks that help organizations build truly customer-centr ic cultures. Purpose To help organizations become benchmarks of excellence and customer obsession by creating memorable exper i

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